Hey, I’m Jue. I help leaders turn design into a business advantage. With 20 years of experience in design management, UX, service design, and product strategy, I don’t just give advice—I work hands-on with teams to solve complex challenges.

I’ve built high-performing design teams, scaled operations, and helped companies like Nokia, Microsoft, Dream Broker, and Oivan grow their business through human-centric design. My focus is on making design management a strategic tool—not just for creating great products and services, but for driving measurable business impact.

Lately, I’ve been exploring how companies can scale design-led businesses—blending product strategy, service design, and user experience to innovate and grow.

On this site, I share insights on using design management to streamline workflows, increase conversions, and build products and services that truly connect with users. Whether you’re looking to strengthen your design team or integrate design thinking into your business strategy, you’ll find ideas and tools to help you make it happen.