Case Study Leading a Design Transformation in a Legacy Organisation By Jue Feng I 2025 Photo by Alfred Liu on Unsplash Background A well-established B2B company with a strong technical product struggled to differentiate itself in the market. While their…
Scaling Too Soon? Why Customer Validation Saves Startups from Disaster Think you’re ready to scale? Without customer validation, 75% of startups fail. Here’s how to ensure your product is truly market-ready. By Jue Feng I 2025 Photo by Austin Distel…
Strategic Design The CEO’s Secret Weapon for Sustainable Business Growth By Jue Feng I 2025 Photo by Andreas Klassen on Unsplash Imagine you’re in a boardroom. The CEO is talking about scaling the business, pointing at charts. The CMO…
The Art of Onboarding: Setting Up a Small Design Team for Success By Jue Feng I 2025 Illustration by Ann&Amelia on annillustration When you’re growing a small design team—somewhere between four to ten people—it’s tempting to keep onboarding informal. After…
How to Establish a Measurement and Feedback Loop Without Losing Your Mind By Jue Feng I 2024 Image by Firmbee from Pixabay A few years ago, I worked on a product redesign that felt like a big improvement. The team was excited.…
How to Measure UX Design The Coffee Shop That Fixed Its Menu By Jue Feng I 2023 Photo by Jazmin Quaynor on Unsplash You know that feeling when you walk into a coffee shop, stare at the menu, and…
The Ultimate Guide to Low-Budget User Research (That Actually Works) By Jue Feng I 2024 Photo by Mark Sivewright on Unsplash User research is often seen as something only big-budget companies can afford, but here’s the truth: skipping it can…
100 Design Manager Job Posts Have One Thing in Common And Here’s How You Prepare for It? By Jue Feng I 2024 Photo by Vlad Hilitanu on Unsplash Through a hundred job descriptions for design managers, you may have noticed…
Customer Journey Mapping ”Think of journey mapping as telling the story of your customer’s experience—from their first interaction with your product to the moment they decide whether to stay or leave.” By Jue Feng I 2023 Illustration by Ann&Amelia on…
From Solo Designer to Thriving Team Building a Design Organisation from 1 to 10 People By Jue Feng I 2024 Photo by Rodion Kutsaievon Unsplash Growing a design team is an exciting, challenging, and deeply rewarding journey. Whether you’re starting…
