Design Maturity
Design Maturity: A Product Leader’s Guide to Building Better Teams How to Align UX, Product, and Engineering Without Slowing Teams Down By Jue Feng I 2025 It is a long article, #bear-with me. Photo by Debbie Molle on…
Category Design Process
Case Study: Leading a Design Transformation in a Legacy Organisation Background
Case Study Leading a Design Transformation in a Legacy Organisation By Jue Feng I 2025 Photo by Alfred Liu on Unsplash Background A well-established B2B company with a strong technical product struggled to differentiate itself in the market. While their…
Scaling Too Soon? Why Customer Validation Saves Startups from Disaster
Scaling Too Soon? Why Customer Validation Saves Startups from Disaster Think you’re ready to scale? Without customer validation, 75% of startups fail. Here’s how to ensure your product is truly market-ready. By Jue Feng I 2025 Photo by Austin Distel…
The Art of Onboarding: Setting Up a Small Design Team for Success
The Art of Onboarding: Setting Up a Small Design Team for Success By Jue Feng I 2025 Illustration by Ann&Amelia on annillustration When you’re growing a small design team—somewhere between four to ten people—it’s tempting to keep onboarding informal. After…
How to Establish a Measurement and Feedback Loop (Without Losing Your Mind)
How to Establish a Measurement and Feedback Loop Without Losing Your Mind By Jue Feng I 2024 Image by Firmbee from Pixabay A few years ago, I worked on a product redesign that felt like a big improvement. The team was excited.…
Service Design – CustomerJourney Mapping
Customer Journey Mapping ”Think of journey mapping as telling the story of your customer’s experience—from their first interaction with your product to the moment they decide whether to stay or leave.” By Jue Feng I 2023 Illustration by Ann&Amelia on…
From Solo Designer to Thriving Team: Building a Design Organization from 1 to 10 People
From Solo Designer to Thriving Team Building a Design Organisation from 1 to 10 People By Jue Feng I 2024 Photo by Rodion Kutsaievon Unsplash Growing a design team is an exciting, challenging, and deeply rewarding journey. Whether you’re starting…