Services
Experience Concept
I craft user experiences that are intuitive, engaging, and aligned with your brand. By combining user research, interaction design, and strategic thinking, I create experiences that meet customer needs and drive business success.
User Research, Concept Workshop, Design
Identify gaps between problems and solutions, and bring product idea into user flow
User interview + product workshop + Wireframe
Customer Journey Mapping
Most businesses don’t see their own blind spots. I help uncover them. By mapping your customer’s experience - every interaction, frustration, and decision - I pinpoint where engagement drops, where trust breaks, and where opportunities exist. The result? A clearer, more seamless journey that turns users into loyal customers.
Customer Interview, Stakeholder Interview, Customer Journey Mapping Workshop
Understand customer experience, Define problem and seeking solution with internal stakeholders, Improvement Proposal on Customer experience
Customer interview + Internal Stakeholder workshop + Customer Journey Mapping report (PDF)
Design Management
Design teams often struggle to make an impact because they lack structure, alignment, or influence. I help organizations build design functions that are not just present but indispensable. Whether it’s scaling design operations, embedding UX into product strategy, or bridging gaps between teams, I make sure design becomes a driver of business success.
Design workshop, Product development process audit,
Identify gaps between design and development, and bring from user testing to product development smooth transition.
Design workshop + Setting up Design Ops
Getting Started
Helps businesses align design with strategy for lasting impact.
1. Audit & Strategy Workshop
Pinpoint inefficiencies in workflows, decision-making, and user experience through research and stakeholder interviews. Expose friction that slows growth and misalignments that waste resources, ensuring a focused strategy that solves real business problems.
2. Implementation & Optimisation
Turn insights into action by redesigning broken workflows, optimizing user touchpoints, and eliminating inefficiencies. This step ensures faster execution, a seamless experience, and measurable improvements that drive engagement and revenue.
3. Scaling & Governance
Create scalable systems that keep design and business goals aligned. Governance isn’t about bureaucracy—it’s about sustaining quality, preventing chaos, and making sure every decision pushes the business forward.
With 20 years experience in Product Design and Design Management
My Services
Design Strategy Workshops
A hands-on workshop for CEOs, CMOs, and CTOs to apply design thinking, break silos, and turn business challenges into actionable solutions.
Design Insights
Helps the company's decision-maker apply design thinking to simplify complexity, uncover opportunities, and drive smarter, customer-centric decisions.
Usability Testings
Led usability tests and analyzed feedback to iterate designs that not only look good but perform flawlessly.
Customer Journey Mapping
To better understand your customers’ perspectives, identify their pain points and gather suggestions for improvement to reduce churn.
Product Concepts
By combining user research insights, interaction design, and creative vision, we craft intuitive, engaging concepts that reflect your brand’s values and meet customer needs.
Brand Development
We go through workshops to help you understand how to build brand awareness through your products, services, and existing marketing activities.
I help company redefine design processes for clarity and impact, ensuring businesses make smarter decisions. By bridging strategy and empathy, I create meaningful partnerships that drive both business growth and human connection.
Let’s talk, please contact by email me.