Is Your User Experience Driving Growth?
It Should.

Great UX isn’t optional—it’s your growth engine. A seamless, intuitive experience builds trust, drives engagement, and boosts conversions. If your UX isn’t fueling success, it’s holding you back. Let’s make it work for you!

Let's Talk

Design Consulting That Delivers Results

UX is more than aesthetics, it’s key to customer conversion, retention, and upselling. Leverage my vast experience to turn UX into a growth engine.

Design Strategy & Operations

Aligning teams for impact.

Customer Journey Mapping

Turning insights into action.

Design Team Leadership

Coaching and scaling design teams.

A wealth of design and design management experience packaged into effective interventions to take your UX to the next level.

Services

Design Strategy Workshops

A hands-on workshop for CEOs, CMOs, and CTOs to apply design thinking, break silos, and turn business challenges into actionable solutions.

Design Insights

Helps the company's decision-maker apply design thinking to simplify complexity, uncover opportunities, and drive smarter, customer-centric decisions.

Usability Testings

Led usability tests and analyzed feedback to iterate designs that not only look good but perform flawlessly.

Customer Journey Mapping

To better understand your customers’ perspectives, identify their pain points and gather suggestions for improvement to reduce churn.

Product Concepts

By combining user research insights, interaction design, and creative vision, we craft intuitive, engaging concepts that reflect your brand’s values and meet customer needs.

Brand Development

We go through workshops to help you understand how to build brand awareness through your products, services, and existing marketing activities.

View Services

Insights & Thought Leadership

airfocus-IoINVPQe738-unsplash 2
Business Growth

Are you ready to measure what matters?

A good design isn’t just about looking good—it has to work. And to know if it works, you need a measurement and feedback loop. Here’s how to set one up without getting lost in a sea of numbers.

Here is how
cowomen-cKQkMFzXHAI-unsplash 2
Customer Engagement

What Is Customer Validation (And Why Does It Matter?)

Customer validation happens post-build, pre-scale. Skipping this step is like stepping on the gas before checking if the road is clear. You might speed ahead, but straight into a dead end.

Know more

How Well Do You Know Your Customers?

Ever wonder what makes people stick with your product—or decide to walk away? Maybe they’re excited at first but later feel frustrated, short on time, or like they’re not getting enough value. If you want to keep customers happy and reduce churn, you need to see their experience from their perspective. 

The best way to do that? Customer Journey Mapping.

Learn more
john-schnobrich-2FPjlAyMQTA-unsplash 2
Case Study

Leading a Design Transformation in a Legacy Organisation

As the newly appointed Head of Design, my mission was to embed design thinking into the organisation, unify fragmented efforts, and establish a scalable design process. However, I faced three major hurdles:

Read More
jason-goodman-Oalh2MojUuk-unsplash 2

Discover your business potential to help you make the right decision.

Contact
About Me

Meet Jue Feng
Your Strategic Design Partner

Hello! I’m Jue Feng, a dedicated Strategy Designer with over 15 years of experience in the technology sector. My mission is to help businesses anticipate change, innovate purposefully, connect with their customers, and create lasting value. With the right strategy, companies can remain competitive, resilient, and prepared for what’s next.

Learn More